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The REAL Look in Swimwear

I was invited to be a model as a guest of SwimSpot

Finding the Perfect Swimsuit at SwimSpot

#1 Item women hate shopping for? Swimwear! This is a daunting, unnerving task, but an absolute must. We associate it with warm weather, vacations, family, friends and making memories. Typically, shopping for that perfect bikini or one piece though is a memory we’d rather not keep! Along with this oh so fun shopping task, is seeing your favorite bikini on the towering size 2 mannequin that of course has zero cellulite and perfect bone structure, ugh we despise her.

SwimSpot Fashion Island

SwimSpot has taken these common insecurities and transformed them into a completely new and innovative way of shopping. Their newly re-modeled Flagship location at Fashion Island displays large flatscreen tv’s installed on fixture endcaps throughout the store and at the entrance. They feature footage of REAL women of all ages, ethnicities and sizes modeling SwimSpot’s hottest styles. Finally customers can experience shopping by seeing what swimwear styles actually look like on different body types, REAL women. We can actually see the curves of an hourglass figure, understand how to hide our pooch or keep the girls in one place.

I enjoyed the fact that the footage was shot at our local OC beaches and that the OC women are smiling and showing their personalities thru their movements or from swimwear styles they’re wearing. They’re having fun and feeling confident in the swim in a natural, unforced way.

Nicole Sebring and Boyfriend at SwimSpot Newport Beach

SwimSpot is still merchandising by brand (which is a personal favorite because it makes it easy to shop!), but is also completing the look within each brand. Sandals, beach bags, cover-ups, beach pants, and many other styles are matched back with swim collections. A huge plus for covering all aspects in one store!

SwimSpot Flagshop Opening

Yours truly had the honor of being one of the real women mannequins and the experience in itself was quite incredible. The SwimSpot Team is not only enjoyable and creative to work with, but is composed of strong, independent women who have a vision and execute it with style and poise. As a fellow career woman in the fashion industry, it can sometimes be intimidating with other females, but their team inspires and leads women in our community. They’re striving to make each of us feel confident, sexy and comfortable even if it’s when we’re in swimwear!

Come experience this powerful new store design and discover the “REAL” woman in you!

SwimSpot, Fashion Island, 401 Newport Center Dr, Newport Beach, CA 92660, www.swimspot.com

Nicole Sebring is a young professional who loves to travel, stay fit and live life to its fullest. She’s a true California beach girl, with a passion for the ocean and enjoys surfing, paddle boarding & diving. As a Sr. Visual Merchandising Manager for the action sports retailer, Tilly’s, she’s on the pulse of fashion, music and pop culture. Nicole has a close relationship with her mom, Darice Sebring, who also blogs for OCMomBlog.com.
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