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14 Lifestyle Influencers to Follow on Instagram in 2022

Are you looking for some inspiration on how to live your best life? If so, then you should definitely check out these 14 lifestyle influencers on Instagram. They have it all covered, from fashion and beauty tips to healthy living advice.

Who Are The 14 Lifestyle Influencers To Follow On Instagram In 2022?

Out of the billion active users on Instagram, there are more niches than you can count. So, it is only natural that the platform is home to many influential people. Lifestyle influencers are those types of people. They are the ones who share tips and tricks on how to live a certain way.

This can be anything from what type of fashion trends to follow to what kind of foods you should be eating and sometimes even advice for homeowners. No matter your interests, there is sure to be a lifestyle influencer out there who has some helpful tips! 

To help you out, we have put together a list of 14 of the best ones to follow in 2022.

1- Aimee Song (@aimeesong)

Aimee Song is a fashion and lifestyle influencer who started her blog, Song of Style, in 2008. Since then, her blog has grown massively in popularity, and she now has over 5 million followers on Instagram.

Aimee’s feed is full of stylish outfit ideas, travel photos, and general lifestyle tips. She also has her own fashion line called Two Songs, which you can check out on her website.

2- Gabrielle Eugenie (@gabbyolesen)

Gabrielle Eugenie is a Canadian travel and lifestyle influencer in Los Angeles. She has over 1 million followers on Instagram and runs The Globe Trotter’s blog.

Gabrielle’s Instagram feed is full of stunning photos from her travels worldwide. She also posts helpful tips on things like packing for long-term travel and how to make the most out of your experiences.

3- Chiara Ferragni (@chiaraferragni)

Chiara Ferragni is an Italian fashion and lifestyle influencer with over 18 million followers on Instagram. She is the founder of The Blonde Salad, a popular fashion blog, and has her own clothing and accessories line.

Chiara’s feed is full of stylish outfit photos and glimpses into her glamorous life. She also posts occasional videos on topics like fashion tips and what it’s like to be a successful entrepreneur.

4- Kristina Bazan (@kristina_bazan)

Kristina Bazan is a Swiss fashion and lifestyle influencer in New York City. She has over 2 million followers on Instagram and runs a blog called Kayture.

Kristina’s feed is full of fashion inspiration and photos and videos from her extraordinary life. She also posts the occasional beauty tutorial and shares her thoughts on various lifestyle topics.

5- Negin Mirsalehi (@negin_mirsalehi)

Negin Mirsalehi is a Dutch fashion, beauty, and lifestyle influencer with over 5 million followers on Instagram. She is the founder of Gisou, a haircare brand, and has her own perfume line.

Negin’s feed is full of beautiful photos and the occasional hair tutorial or beauty tip. She also posts the odd lifestyle video, such as one on her morning routine or what it’s like to travel with her husband.

6- Sincerely Jules (@sincerelyjules)

Sincerely Jules is a fashion and lifestyle influencer born in Sweden but currently resides in California. She has over 4 million followers on Instagram and runs a blog by the same name.

Julie’s feed is full of stylish outfit photos and the odd travel photo or lifestyle video. She also posts the occasional beauty tutorial or hair styling tip.

7- Marianna Hewitt (@marianna_hewitt)

Marianna Hewitt is a Los Angeles-based lifestyle influencer with over 2 million followers on Instagram. She is the co-founder of Summer Fridays, a skincare brand, and has her own cosmetics line.

Marianna’s feed is full of beautiful photos and the occasional beauty or lifestyle tip. She also posts the odd video, such as one on her morning routine or what it’s like to be a working mom.

8- Rachel Brathen (@yoga_girl)

Rachel Brathen is a Swedish yoga teacher and lifestyle influencer with over 3 million followers on Instagram. She is the author of the best-selling book Yoga Girl and has her own line of yoga mats and accessories.

Rachel’s feed is full of beautiful photos and the occasional yoga pose or meditation tip. She also posts videos on topics like mental health and what it’s like to be a yoga teacher.

9- Jasmine Tookes (@jastookes)

Jasmine Tookes is an American model and lifestyle influencer with over 5 million followers on Instagram. She is a Victoria’s Secret Angel and has her own lingerie line.

Jasmine’s feed is full of beautiful photos and the occasional behind-the-scenes video from her modeling gigs. She also posts beauty or fashion tips fairly regularly.

10- Nicole Warne (@garypeppergirl)

Nicole Warne is an Australian fashion, beauty, and lifestyle influencer with over 2 million followers on Instagram. She is the founder of Gary Pepper Girl, a popular fashion blog, and has her own clothing and accessories line.

Nicole’s feed is full of stylish outfit photos and the occasional beauty or lifestyle tip. She also posts videos on topics like fashion tips and what it’s like to be a successful entrepreneur.

11- Natasha Oakley (@tashoakley)

Natasha Oakley is an Australian model and lifestyle influencer with over 3 million followers on Instagram. She is the co-founder of A Bikini A Day, a popular fashion and lifestyle blog.

Natasha’s feed is full of beautiful photos and the occasional behind-the-scenes video from her modeling gigs. She also posts the occasional beauty or fashion tips.

12- Lauren Conrad (@laurenconrad)

Lauren Conrad is an American television personality, fashion designer, and lifestyle influencer with over 6 million followers on Instagram. She is the founder of The Hills, a popular reality TV show, and has her own line of clothing and accessories.

Lauren’s feed is full of stylish outfit photos and the occasional behind-the-scenes video from her TV show. She also posts videos on topics like fashion tips and what it’s like to be a successful entrepreneur.

13- Kristina Bazan (@kristinabazan)

Kristina Bazan is a Swiss model and lifestyle influencer with over 2 million followers on Instagram. She is the founder of Kayture, a popular fashion blog, and has her own line of clothing and accessories.

Kristina’s feed is full of beautiful photos and the occasional behind-the-scenes video from her modeling gigs. She also posts some helpful  beauty or fashion tips.

14- Danielle Bernstein (@weworewhat)

Danielle Bernstein is an American fashion and lifestyle influencer with over 1.5 million followers on Instagram. She is the founder of We Wore What, a popular fashion blog, and has her own clothing and accessories line.

Danielle’s feed is full of stylish outfit photos and the occasional beauty or lifestyle tip. She shares entrepreneurship advice and outsourcing, and other business tips on her blog.

What Makes Them Stand Out From Other Influencers

These influencers have a few things in common: they are all beautiful, successful women with a large following on Instagram. However, their focus on lifestyle content makes them stand out from other influencers.

While many fashion and beauty influencers simply post photos of themselves wearing the latest trends or using the newest products or simply use an Instagram growth service to get rapid success, these lifestyle influencers go beyond that.

They also share tips and advice on everything from yoga to mental health to entrepreneurship. This makes them much more relatable to their followers and helps them build a stronger connection with their audience.

What Can You Learn From Them?

There are just a few things you can learn from these lifestyle Influencers:

1) It’s important to be relatable to your audience. These influencers are successful because they share relatable content that their followers can relate to. Although there are alternative options you can purchase for social proof, having relatable content from the get-go is a great way to get people engaged early.

2) It’s essential to have a focus. These influencers all focus on lifestyle content, which helps them stand out from other influencers. Developing a focus creates an atmosphere of consistency for your followers and your business.

3) It’s essential to be authentic. These influencers are successful because they are genuine and authentic with their followers. They share real stories and advice, which helps their followers trust them and feel like they can relate to them.

4) It’s important to be engaging. These influencers are successful because they share engaging content that their followers enjoy. They post interesting photos and videos consistently and helpful tips and advice.

We hope you enjoyed reading this post! If you want to learn more about Instagram marketing, check out our blog. We cover everything from Instagram tips and tricks to the latest Instagram news.

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