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How To Create An Incredible Promotional Video On A Shoestring Budget

If you run a side business and you are looking for effective ways to market your products, promotional videos are so effective. Videos are far more interesting and engaging and they give people a real sense of what the product is like. The only problem is, they can be very expensive to make.

Making Promotion Videos

Product videos are only good if they are professional. If you show people a blurred, grainy video that you shot on your phone, it just makes you look amateurish and puts people off. If you’re starting a business from your college dorm room or running one on the side while you’re working, you might assume that you don’t have the money to make promotional videos, but that isn’t the case. With these simple tips, you can make a professional marketing video on a shoestring budget.

Focus On The Script

Flashy production tricks don’t necessarily make a good promotional video, but they do make it very expensive. You can still make a great video that is incredibly simple as long as it has an amazing script. A lot of companies hire a third-party to work on the script but you should give it a go yourself. You know your business and your products better than anybody else, so think about what you are trying to convey and start coming up with script ideas. Limit the number of actors involved and stick to simple locations and you’ll save a lot of money further down the line.

Use Royalty Free Music

Some nice background music makes your promotional video more engaging and it gives the impression of professionalism too. The problem is, you have to pay big royalties on a lot of music and that will increase the cost of the video in a big way. However, you can find some great Royalty Free Piano Music online, which makes perfect background music for your videos. You want something simple that doesn’t distract from the actors too much and royalty free music is ideal for that. This one simple change will save you a lot of money on your video production.

Consider Animation

Instead of hiring actors to star in your video, you could consider animating it instead. If you look on freelance sites like Fiverr or Upwork, you’ll be able to find people offering animation services and you’d be surprised just how cheap a promotional video will be. Before you start spending lots of money on video production, ask yourself whether an animated version would work just as well.

Alternatively, you could strike a middle ground between the two. Use actors for a few simple shots and then use infographics and animations for the rest of the video. That way, you can keep costs down without sacrificing the quality of the video. In sections where you do use actors, look for students that are willing to work for cheap because they need the exposure.

Even the most professional looking promotional videos can be created on a shoestring budget, so regardless of the size of your business, you should be using video marketing to your advantage.

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