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The Denim Lab: Empower Your Jeans Campaign

TheDenimLab_Fitting

Since opening their flagship store in Orange County last year, The Denim Lab has been generating much attention for providing a fresh, modern approach to the way in which the county’s residents buy jeans. Now, the Tustin-based retailer, whose motto has been “Empower Your Jeans,” will bring that sentiment to life as they launch a campaign to donate $1 from the sale of each pair of jeans to support non-profit groups in Orange County, beginning with a lifetime commitment to the Juvenile Diabetes Research Fund (JDRF).

TheDenimLab

Owners Mike Mourad and Bilal Haidous will kick off the Empower Your Jeans Campaign on Thursday, March 12th with a fundraiser to benefit JDRF. From 6 p.m. to 9 p.m., the public is invited to enjoy wine, light fare, live entertainment and informal modeling, as they shop for the perfect pair of jeans. In addition to the $1 per jeans lifetime contribution, The Denim Lab will donate 10% of the day’s sales to the OC Chapter of JDRF.

TheDenimLabOwners

There is no cost to attend the Empower Your Jeans Campaign launch party and fundraiser on Thursday, March 12th. The event, sponsored in part by The District, will be held in conjunction with The Denim Lab neighboring retailers, Pinot’s Palette and Phenix Salon, who will also donate 10% of their day’s sales and $1 from each sale in the month of March to JDRF. Those interested in attending may RSVP to [email protected] The Denim Lab is located at The District in Tustin (2439 Park Avenue) and open daily. For more information, hours of operation, brands and Fitting Lab appointments.

The Denim Lab is located at The District in Tustin (2439 Park Avenue) and open daily. For more information, hours of operation, brands and Fitting Lab appointments, visit http://www.thedenimlab.com.

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