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Finding Your Way to Oz with an Interactive Storytelling Experience

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A couple of weeks ago, I went to Los Angeles to visit Google. It all started when I woke-up one morning with a mysterious invitation in my inbox from Google. The anticipation was building during the days leading up to the event to find out what I was going to learn. We left hours early the morning of the event, just to triple guarantee that we would not miss anything.

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When we parked and walked to the Google Headquarters, we were greeted by a security guard. We waiting patiently outside before walking into the gates. As we walked into the gates, there were bikes resting in the bike racks, an employee relaxing in a hammock and even a person walking their dog. The environment represented a home away from home where the Google employees can be creative in a relaxed and professional environment.

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As we walked into the glass doors, there was a giant big top inside of the building. As we walked under the big top, the building transformed into a circus. There were circus posters on the blue and white stripped walls and inside the main room was a giant hot air balloon. We then all took our seats for the exciting announcement that Google was about to make.

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For the first time ever, Google has partnered along with Disney to create a Google Experiment. I had never heard about Google Experiments before the event, but what I was about to learn was truly fascinating.

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The Google developers and designers have created a 3D immersive experience for users on the Chrome browser. Using new technologies like WebGL and CSS3, the experience requires the user to have no downloads to participate. For the best experience, it is recommended to use an up-to-date computer, a webcam and a browser that supports WebGL and WebRTC like Chrome.

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The 3D experience is all based off of the upcoming Disney movie, “Oz the Great and Powerful.” It is an in-depth storytelling experience where users will be able to create their own stories while finding their way to Oz. Users can design their own music, play in a fun photo booth and design their own movie with a zoetrope. One of the most interactive parts of the experiment is where users maneuver their hot air balloon through an ominous tornado. Users can now point their browser to begin their journey towards the yellow brick road today.

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After the creativity of the designers and developers at Google and Disney inspired us, we enjoyed a fun circus themed reception. During the reception, there was an opportunity to begin our own storytelling experience within the newest Google Chrome Experiment, and  snack on circus themed treats and drinks.

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Since the release of the new Google Chrome Experiment, my children have been spending countless hours creating their own stories within the experience. The interactive experience with the hot air balloon, is my oldest sons favorite part of the experience, while my daughter enjoys taking pictures on her web cam in the interactive photo booth. As an avid music lover, I cannot get enough of the musical part of the experience. I love that I can design my own music for my children to use while they find their way towards Oz.

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“Oz the Great and Powerful” will be in theaters on March 8, 2013. Users can participate in the Google Chrome Experiment today at FindYouWayToOz.com.

Disclosure: We were invited by Disney and Google to attend the media event. All our photos, thoughts and opinions are of our own. We were not compensated for this post.

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