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Santa HQ: Immersive, Interactive Holiday Experience

Sponsored by HGTV Santa HQ

Bring the holidays to life for your children by bringing them to the Lakewood Mall to experience the HGTV Santa HQ. This year, I went to the Lakewood Mall for the holiday experience, and it was one of the most memorable holiday experiences ever.

HGTV Santa HQ Features

Santa at Santa HQ

Traditional photo opportunities with Santa Claus, with a variety of photo packages families can choose from.

Guests can visit HGTV Santa HQ’s Elf Academy, a new, family-friendly experience that features interactive technology to enhance the entire HGTV Santa HQ visit.

The Elf Academy includes the Magic Mirror: Guests can transform into one of Santa’s elves and virtually try on various elf outfits, and Elf-ID: Guests can create their very own customized Elf-ID card using the new Elf-ID app and a “selfie”.

Santa HQ Control Center

Magic Mirror: Guests can transform into one of Santa’s elves and virtually try on various elf outfits.

  • Guests stand in front of the Magic Mirror video screen and, through augmented reality, transform into Santa’s Elf.
  • The Magic Mirror allows guests to select one of four elf styles (Hazel, Ruby, Jack, and Strawberry) from which to choose outfits. The guest can then virtually try on three separate elf outfits based on the chosen elf style.
  • Once the user has completed their Magic Mirror experience, guests have the option to receive three photos by entering either their mobile number and/or email address.

Elf-ID: Guests can create their very own customized Elf-ID card using the new Elf-ID app and a “selfie”.

  • Guests choose one of four cards to customize (Hazel, Ruby, Jack and Strawberry). o The guest then takes a photo of their own face through the application and fills out special fields like favorite food and favorite reindeer.
  • With all the information compiled, the Elf-ID app creates a custom Elf-ID card,
    which the guest can receive via email.

Elf-Ray Vision: Guests can explore Santa’s Observatory through the use of tablets. Areas
within Santa HQ trigger an augmented reality experience for guests.

Naughty or Nice at Santa HQ

Naughty or Nice Meter: Visitors can stand next to an interactive board to find out which of
Santa’s lists – Naughty or Nice – they made.

Fast Pass

Family Fun at Santa HQ

Spend less time in line. Purchase Fast Pass today!

Visit online to secure a Fast Pass and pre-purchase a photo package.

Guests can select the date, a 30-minute window of time to use Fast Pass, pre-pay online, upgrade their package by adding a family photo weeks/days in advance, and opt-in to receive text reminders about their Fast Pass window.

HGTV’s Help Through Holiday Giving Drive

Santa HQ

HGTV’s Help Through Holiday Giving is a program that encourages visitors to donate toys for underserved children during the holiday season.

In past years, HGTV’s Help Through Holiday Giving has collected more than 66,000 toys benefiting local organizations such as Forgotten Angel Tree, Salvation Army Angel Tree, Toys for Tots, and Spark of Love Stuff a Bus.


Christmas Trees

Events, dates, and times are specific to each Santa HQ center. Below is a list of events several of our centers are hosting. Check with your center for more details.

Sensory Santa:​ T​ his sensory-friendly holiday event at Valley River Center allows families with all spectrums of special​ ​needs ​to experience the time-honored tradition of a visit with Santa, in a comforting environment prior to public hours. Accommodations are made to support the sensory, physical, and developmental needs of this special audience.

Yappy Hour: Special event for you and your furry friend to get time with the “Big Guy.” Bring your dog or cat to participating centers for an exciting night of pet photos, cocktails and holiday cheer.

Meet Santa’s Elves: Have fun with Jack & Strawberry, the official elves of Santa HQ. Kick off the holiday festivities and enjoy caroling, photo opportunities, story time, hot chocolate and much more.

Santa HQ is available until Christmas at the Lakewood Mall at 500 Lakewood Center Mall, Lakewood, CA 90712.

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