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Shredquarters: Week-Long Pop-Up Skatepark Experience

The California Milk Processor Board Puts Milk ‘On Deck’ and Down the Half Pipe Via New Brand Initiative “Bones Love Milk” & Immersive, Week-Long Pop-Up Skatepark Experience

Skatepark in Huntington Beach

The California Milk Processor Board (CMPB), creator of the iconic got milk? and toma leche campaign, is launching a new effort, called “Bones Love Milk,” dedicated to educating youth on the real benefits of milk as “nature’s energy drink” – in an unconventional way, via an immersive, pop-up skatepark experience, showcasing how milk can deliver the strong, healthy bones that skateboarders need in order to bounce back onto their boards quickly after a hard fall.

The “Bones Love Milk” Shredquarters, an indoor pop-up skatepark experience will feature a week-long program (July 27 – August 4) of skate events including daily open skate sessions, pro tutorials and a Street League watch party.

Huntington Beach Pop-up Skatepark

WHEN

July 27 – August 4, 2019
Open to the public from 11am-5pm daily.

VENUE

“Bones Love Milk” Shredquarters
300 Pacific Coast Hwy
Suite 200
Huntington Beach, CA 92648

The event will feature open skate sessions (safety equipment and boards provided), as well as, a variety of other skate events including:

Skating at Shredquarters in Huntington Beach

Shredquarters Skatepark Event Schedule

Saturday, July 27 – Sunday July 28 (11:00am-5:00pm):
Open Skate, Skate Gallery and Streaming of the Street League Tournament

Monday, July 29 (1:30pm-4:00pm):
Pro Jam – Meet the “Bones Love Milk” Skate Team and watch them shred the skate park. With appearances by Chris Cole, Christian Hosoi, Tom Asta, and Cordano Russell.

Tuesday, July 30 – Thursday, August 1 (11:00am-5:00pm):
Open Skate and Skate Gallery

Friday, August 2 (12:00pm–3:00pm):
Custom Kicks – Design your own pair of custom Vans with the help of an artist/ “Bones Love Milk” athlete. Canvas Vans will be provided for in limited quantities.

Saturday, August 3 (11:00am-5:00pm):
Chop It Like It’s Hot – Complimentary cuts and shape ups by the one and only, Eagle & Pig barber shop.

Sunday, August 4 (11:00am-5:00pm):
Closing Party – Celebrate the last day of the “Bones Love Milk” Shredquarters and watch a live stream of the US Open of Surf Finals with jams provided by DJ Ka3rina.

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